New models for new media audiences in the creative industries

October 15 - October 16, 2013 at DCA, Dundee

Moving Targets will showcase cross-disciplinary knowledge exchange research that aims to create innovative and business centred models for engaging new audiences in the creative industries. Demand-led by industry, Moving Targets facilitates the flow of knowledge between researchers, producers, policy makers and consumers of creative media. Bringing together universities, the creative industries, agencies and audiences the project seeks to promote understanding of new business models and new relationships, driven by direct publishing platforms, by devising and developing new models to engage new audiences.

The conference programme will consist of paper presentations and displays from industry leaders as well as panels and workshops drawn from case studies and examples arising from the Moving Targets project. Attendees will have an opportunity to meet industry professionals and engage in cutting edge research debate covering three themes:

Understanding Audiences

• Audience research for online markets

• Community management for online products

• Audience development with cultural organizations


• Designing and developing media with audiences

• Developing and engaging audiences through co-creation

• User Generated Content, Social networks and online communities

Direct Publishing

• Social Marketing and audience demand

• Business models for new digital markets

• Data gathering and analysis

About Moving Targets

The Moving Targets project is brought together by the University of Abertay, University of Edinburgh and Edinburgh College of Art; Creative Scotland, Scottish Enterprise and Creative Skillset; BBC Scotland and a range of creative media SMEs. Collectively it is structured through three complementary Knowledge Exchange Centers located at theUniversityofAbertay Dundee, theUniversityofEdinburghand Edinburgh College of Art. Abertay is the lead institution for these Knowledge Exchange Centers. At each center, key academics work with Knowledge Exchange Associates (KEAs). Functioning in a novel hybrid role between Research Assistants, Knowledge Transfer Associates and audience development experts, KEAs work across the range of parallel activities including secondments, workshops, new model development, co-creation of working prototypes, virtual community of engagement, business vouchers, evaluation and reporting. Moving Targets has run quarterly workshops to disseminate information and encourage knowledge exchange between academia, industry, agencies and audiences. These workshops aided the development of new models of digital media. As a complement to these workshops, a virtual community will be established to create a mechanism for wider contribution with particular emphasis on the public. In 2012, we launched a Business Engagement Voucher scheme which will provide focused support for SMEs.

Register for the event at

For further information: Dr Elizabeth A. Hodson (

Published on August 13, 2013  |  Permalink

Dare ProtoPlay Games Festival, Dundee, 8th-11th August

August 8 - August 11, 2013 at Cair Hall, Dundee

The UK’s biggest indie games festival is back this August in Dundee’s Caird Hall and City Square.

- Free entry
- Family friendly
- Play brand new games – and meet their creators

Last year saw 10,000 people – from toddlers to grandparents – enjoy new games created by students and leading games companies. Due to the huge demand, this year’s event has added an extra, fourth day.

Dare ProtoPlay marks the end of Abertay University’s game design competition Dare to be Digital, with the student game creators battling for the BAFTA Ones to Watch Award. The event is sponsored by Creative Scotland, Dundee City Council and EventScotland.

For more information, please visit

Media opportunities

Computer games educators and creators are available for advance interview for previews.

All members of the media are welcome to attend on Thursday 8th August for news and feature coverage.


Published on July 17, 2013  |  Permalink


October 7 - October 10, 2013 at Palais des Festivals, Cannes, France

The Road to Success

MIPCOM is the year’s most anticipated global market for entertainment content across all platforms.  Each autumn, the industry’s leaders converge in Cannes to turn every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals, from blockbuster programming to groundbreaking partnerships. 

Key reasons to attend MIPCOM

  • Launch and sell your programmes and expand your sales to new platforms.
  • Discover and acquire the newest and best content in every genre and every platform.
  • Finance projects; find co-production partners; and discover new projects.
  • Find new international channels to enrich your offer.
  • Sharpen your industry knowledge, understand the trends, discover new business models, and stay ahead of the curve.
  • Network and do deals with key decision-makers in the international broadcasting and entertainment Industry.

Published on June 21, 2013  |  Permalink

BBC Connected Studio – Glasgow 2014 Commonwealth Games

July 4, 2013 at BBc Connected Studio

The Connected Studio event for the Glasgow 2014 Commonwealth Games will be held at The Lighthouse in Glasgow’s city centre on the 4th July 2013.  

Connected Studio is a new approach by the BBC to deliver innovation across BBC Future Media. We’re looking for digital agencies, technology start-ups and individual designers and developers, production companies and creative media individuals (including BBC staff) who want to submit and develop ideas for innovative features and formats. 

This is an opportunity to participate in a Connected Studio event to be held in Glasgow, get involved and work closely with BBC experts to help shape BBC digital media output for 2014 and beyond. The event will have a judging panel, roaming experts and provide regular Connected Studio facilities such as Speakers’ Corner and audience feedback to attendees.

Teams will pitch their ideas at the end of the day, and all participants will be able to watch all of the pitches. We anticipate that there could be up to 20 pitch slots for teams at this event. 

The brief focuses on finding out how can we bring the history and impact of the Commonwealth to BBC Online, enable audiences to share key moments of the events with one another, provide ways for people to use our archives to tell their own stories of the Commonwealth, and how can we encourage under-25s to engage with the BBC and each other in new ways throughout 2014.

For further information visit the website.

Published on June 14, 2013  |  Permalink

Interactive Scotland: Marketing Games -Learnings from the Snowman Game

June 20, 2013 at DCA, Main Meeting Room, 152 Nethergate, Dundee DD1 4DY , 5.30pm - 8.30pm

How do you market a Social Game and make it attractive to your customer?

One of the key challenges facing the global digital sector is how to successfully market, advertise and ultimately sell Digital Services, especially Social Games or Mobile Apps.

As Ed Rumley from Chillingo highlighted at this year’s Digital 2013 conference, there are over 400 Apps being launched every day and the competition to gain recognition is intense.

So how do you market a Social Game and make it attractive to your customer?

Following the launch of Channel 4’s companion game for the return of the classic Christmas animation The Snowman, Channel 4’s Games Commissioner, Colin MacDonald, will run through some of the challenges, insights and key learnings from their Christmas success with The Snowman and the Snowdog game.

Colin will also talk about what he believes to be some of the models, steps and techniques to making a winning App and we’ll be looking for you to get involved in the discussions.

Brought to you by Interactive Scotland in partnership with Dundee Techmeetup, this informal session will be of interest to those who are involved in the marketing and design of Social Games,  as well as the design of Interactive Media as a cross promotional tool for broadcast content.

Spaces are limited so register soon.

For further information: 0845 6046842 (

Published on June 11, 2013  |  Permalink

V&A at Dundee Digital Mash

May 20, 2013 at Hannah Maclure Centre

Calling all creatives, developers and lovers of digital tech – join us for our third helping of V&A at Dundee Digital Mash… Hear how your earlier #VAmash ideas have fed into our digital thinking so far and join in a mash-up exploring ideas around a digital living room for the city. And don’t worry if you missed the first two, we want to grow our digital family… the more the merrier!

Register Here.

Published on May 13, 2013  |  Permalink

Exhibition Skills for the Digital Media Sector

May 30, 2013 at Discovery Point, Discovery Quay, Dundee

Join Scottish Enterprise and Interactive Tayside for this FREE one-day event aimed at digital media businesses who want to learn more about corporate exhibiting.

At exhibitions and events, you have one chance to stop the customer as they walk past your stand. Then you have just a few minutes to create a great impression. Key messages have to be slick and professional.

This one-day FREE event is aimed at all digital media businesses, whether you’re new to exhibiting or want to sharpen your skills and make sure you’re ‘getting it right’.

It’s an interactive format, so all attendees will have the chance to practice techniques and rehearse for the real thing.

You will learn the structure of selling from your stand, and a range of tips and techniques that will lead to more sales opportunities.

Russell Ferguson, your trainer, works at lots of shows every year and has trained delegates for:

  • Visit Scotland Expo
  • World Travel Market, London
  • Balmoral Show, Belfast – consumer
  • British Open · International Food Expo London
  • BBC Good Food Show
  • ESE Brussels 2011
  • PLMA Amsterdam
  • International Broadcasting Convention 2012
  • Hannover Messe
  • Spring Fair – Dublin

To book your please, visit eventbrite.

For further information: Susan Cox (

Published on May 7, 2013  |  Permalink

Digital Scotland 2013

June 3, 2013 at The Edinbrugh Conference Centre, Heriot Watt University, Riccarton, Edinburgh, EH14 4AS

Digital Scotland 2013 brings together the perspectives of the Scottish Government, civic & local authorities, community leaders and key business enterprises to work towards the Government’s 2020 vision of having a world-class digital infrastructure. Smart cities, rural challenges, applications of the future, digital services and mobile technologies will all be discussed.

The Conference is a key activity in Scotland’s Digital Dialogue programme of events.

It features a keynote by Nicola Sturgeon MSP – Deputy First Minister – plus presentations by leading visionaries and business leaders. The conference runs alongside the Digital Expo where innovative cities, communities, vendors and businesses will showcase their latest technologies, innovations and advances. Admission is free



You can register for this FREE event HERE


Published on May 3, 2013  |  Permalink

Scotland’s Technology Show

June 11, 2013 at SECC, Glasgow

Explore cutting edge technology products and services at this free event

Thousands of technology professionals will gather at Scotland’s Technology Show 2013 (STS13) for business inspiration, networking and learning. The event gives you access to suppliers, customers, funding sources and industry leaders with a focus on:

  • Health and Care Technologies
  • Smart Cities and Communities
  • The Future of Technology
  • Big Data, Cloud and Data Security

What’s on this year?     Become an exhibitor

Follow us on Twitter for regular event news and updates and don’t forget to register for 2013 today

For further information: Arlene Crawford (

Published on May 3, 2013  |  Permalink

Strategies for success: Managing your intellectual property and going global

May 23, 2013 at Platform 21 Event Space, Waverley Gate, 2-4 Waterloo Place, Edinburgh

This Creative Scotland event in partnership with Scottish Enterprise and Scottish Development International will focus on how creative and cultural practitioners and organisations can successfully manage their intellectual property in the UK and internationally.  Legal and business professionals will provide information and advice on prominent intellectual property and exporting issues, and guest speakers from a range of creative and cultural sectors will present their experiences in these areas.

Benefits to companies:

  • Gain an understanding of what ‘Intellectual Property’ is & how to manage it.
  • Learn more about the opportunities and challenges involved in exporting your intellectual property.

Get tips and advice from specialists covering key topics such as: 

  • IP Management & Strategy  
  • Legal: IP Information & issues for Creative Sectors
  • Legal: IP Information & issues when exporting internationally
  • Support available to start your export journey

 Hear from companies experienced in Visual Art, Theatre, Dance, Design, Film, Music, Games, Publishing and Broadcasting.

Learn how your business/organisation can make the most of the exciting opportunities on offer.

Network and share best practice with like-minded Scottish companies.

Coffee & Registration from 9am, lunch will be served and we will close with a post event networking reception 3.45-4.30pm.

For further information: Kirsteen Higgins (

Published on May 2, 2013  |  Permalink